Online presence crucial to business success
Company websites have increased customer traffic for nearly half of small and medium businesses - but those lacking an online presence are missing out on "serious firepower", a poll has found.
Research from MYOB reveals that as many as two out of three small and medium businesses say they don't have a website, the Herald Sun reported.
MYOB chief executive Tim Reed said websites don't necessarily need to be complicated.
"With around two-thirds of consumers searching the internet before making a purchase decision, if a business has no online presence it's denying itself some serious firepower," he said.
ECommerce Websites founder Adrian Mullan said taking websites a step further and selling online was a clever way for small and medium businesses to flourish.
He said not only was e-commerce changing the way people worked but tapping into the growing desire for consumers to shop online.
"While many of Australia's larger retailers are yet to fully make the transition to online sales, many small-to-medium businesses have flourished after seizing the business opportunities available through online," Mr Mullan said.
He said e-commerce sites were making it possible for people who had dreamed of running their own businesses to do so.
"Parents previously tied to the office with nine-to-five jobs are able to spend more time with their families through the flexibility afforded by online businesses," he said.
He said Australians were increasingly comfortable shopping online.